There are many forms of ROI that can be achieved by using digital menu boards. These signs can increase sales, decrease perceived wait times, and improve the overall impression of the restaurant. However, it’s important to understand that ROI can take on many different forms. Let’s explore a few of these ways to maximize the ROI of your digital menu board. Here are some ways to increase your ROI. Here are some other ways that digital menu boards can help your business.
Using data from other sources to create a more accurate digital menu board can increase revenue. The most popular data points are time of day and weather. However, you can also use data from other sources to predict customer preferences. For example, you can use store-level and regional sales data to drive upsell and cross-sell opportunities. Another useful feature is loyalty-based marketing. For instance, your digital menu board can be used to encourage repeat customers to visit your business.
Using data from multiple sources to determine ROI can help you make better decisions about how to spend your money. For example, if you have ten locations, a single digital menu board for each store is the same as 10 restaurants with similar menus. In addition, a single digital menu board can be updated by one management point without incurring the same operational costs. By combining these advantages, a digital menu board is a more practical and scalable option than static menu boards.