If you’ve visited an McDonald’s in the last few days, you’ll probably have come in contact with their amazing interactive menus. If you’re not blown over by their stunning video screen with high-resolution to buy an Mcflurry then you’ve got better determination than we do!
It’s evident that their customers are on board because McDonalds report an improvement of 3%-3.5 percent in sales due to their menus that are digital.
How can they make the food appear so appealing? First of all, the use of screens that are digital for their menu boards and menus is something new, and the method the screens are used goes beyond the standard menu choices.
Digital screens address a myriad of issues for cafes or restaurants similar to yours. Customers are looking for more choices and variety, however this does not necessarily translate into an easier purchasing experience. It is important to clearly communicate what you your menu without getting bogged down into the details or causing confusion by offering too many choices at once.
Digital menus can provide an answer to this problem as they offer stunningly designed, mouth-wateringly attractive display options that give the chance to promote each of the most popular items on your menu instead of just presenting a lengthy list of choices.
The menu options you have can not just be displayed in high resolution on your menus on digital however, they are also able to be moved and displayed with all the important information you must present exactly the same way like a mini television commercial. In addition, by providing the screen with the most crucial choices, your digital screen will still give the options that are so crucial to your customers.